Business to Business

Share Your Story Marketing can handle the full spectrum of B2B communications. We will help you communicate what you have to offer, clearly and persuasively. We will engage your audience with compelling writing and the appropriate calls to action that will keep them moving through your sales cycle.

Brand Building ~ Lead Gen ~ Sales Support ~ Content

Comprehensive Website Audit & Assessment

How does the content of your existing site perform? Is it driving traffic to the site, boosting sales activities, and achieving your marketing goals?

If you don’t have an effective website, you simply don’t exist. Today, everyone does their research using Google search or simply typing in what they want and proceeding from the search results in their favorite browser.

Your website is the first place potential customers and clients will visit to verify that you are what you say you are. Even if you are a “brick and mortar” business, everyone does their initial screening using the web these days. This may be the first and only way a potential customer engages with what you have to offer. So, let’s be sure your offers and value are clear and meet their needs.

Share Your Story Marketing offers the Website Audit & Comprehensive Assessment service to help you finally complete the Internet marketing puzzle. We conduct a professional review of your existing site based on web best practices and help you understand what is working on your web pages and what can be improved. We also tell you how to improve your search results. Our 62-point checklist addresses:

✭Site Identity  ✭Company Information ✭Content Strength  ✭Links  Navigation

✭Graphics & Animation ✭Graphic Design ✭SEO Essentials

We also do keyword research related to your ideal customers, a competitive analysis of how your website compares to your competitors’ sites, and make solid recommendations that will drive results.

We Create Website “Presence”

Starting from scratch or improving what exists, we’ll help you address critical web copy questions:

Does your copy speak to your core audience in language that makes sense to them?
Does your navigation offer a clear path for finding critical information
for first-time and repeat visitors?
Does your copy anticipate and answer visitor concerns and expectations?
Does your copy convey the deep-rooted benefits of your products and services?
Does your copy differentiate you from your competitors?
Does your copy include a call to action on every page?

We can help you think through exactly what kind of experience you want your customers and clients to have when they visit your website. We’ll help you to define exactly what you want them to do next, and then put the structure and supports in pace to make that happen, too.

Social media is an important factor in how you’re perceived in the marketplace, too. Choosing the best platforms for your business, and then using the media effectively can be tricky.

Brand Building Communications

B2B companies want to be thought of as the very best in their industries – the indisputable brand leaders. Brand-building communications like case studies, blogs, press releases, social media, and online video produce a track record of stability and innovation, and educate potential customers about your products and services through formats that are easy to digest and understand.

Share Your Story Marketing can help you keep a steady stream of online video scripts, company blogs, official press releases, social media profiles and regularly scheduled entries to do the heavy lifting of reminding potential clients and customers of what you have to offer.

Taglines & Slogans
Social Media Profiles & Content
Video Scripts
Official Press Releases

Lead Generation

B2B companies thrive or shrink based on how well they generate leads. Lots of incoming leads usually means more sales. No leads, no sales. Let’s not go there.

That’s why it’s so important for you to have access to someone who can reliably produce a range of lead-gen materials, such as direct-mail letters, emails, landing pages, ads, and so on. If you can double the number of leads generated each and every month – you’re going to never worry about the bottom line.

Good lead-gen material is idea driven – you need to be able to tell a good story: customer successes, new features, innovative approaches to solving problems, etc. You’re trying to get your prospects to look at what might be an ordinary, everyday business need in a new and exciting way. Bolt ahead of your competitors.

Email Marketing
Direct Mail Letters
Ads
Advertorials

Sales Support Communications

Like lead generators, sales support material is crucial to moving the B2B sale forward. Your sales force needs to be armed with winning presentations, model emails, proposal templates, autoresponders, and more.

Share Your Story Marketing can help your company’s sales force close more deals with good, clear, and persuasive sales support material.

Web Landing Pages
Autoresponders
Presentations & Scripts
Proposals

Consistent Content Generation

Information content is the workhorse of B2B marketing, as companies use all kinds of media to get a credibility “leg up” on the competition – white papers on industry innovations, case studies on how the company’s solution saved significant money, articles, online presentations, and e-newsletters that keep customers up on the latest trends and innovations.

Your company needs to deliver content that establishes you as the “expert” in your field. The sale may not come right up front, but a steady flow of newsletters and e-letters, case studies, news articles, and white paper reports will pre-sell for your sales force and deliver credibility for your business.