Existing Website Audits
After a thorough, page-by-page analysis of what’s working — and what could work better — on your website, I’ll provide a comprehensive report with specific instructions for what to take away, edit and add to improve search engine results and conversion effectiveness.
If you are satisfied with my assessment and eager to implement my recommendations, I can also write client/customer-focused web copy to upgrade your site. From landing pages to articles and blog posts, I’ll make your site SEO-friendly so your customers can find you fast!
Web Copywriting & SEO Enhancement
Share Your Story Marketing excels in creating effective web copy — landing pages, information pages and sales pages. We will also seamlessly incorporate SEO best practices, so that you get credit for your steady flow of original, relevant and highly-searchable content. Whether writing your content from scratch or improving the effectiveness of what you already have in place, we will share best practices and help you learn to think, produce and market for “search” results. Learn more.
Information Products
Case studies, white papers, special reports. Did you know that the experience and expertise locked in your business — your intellectual capital — can be shared through more than 50 different formats? I am an expert in creating a variety of information products to help you grasp that elusive “know, like and trust” status and create potential passive income. We can leverage your time to position you as the “expert” and, at the same time, move potential customers through your sales cycle. My favorite format is the case study, because it lets your best customers tell your success story!
Lead Generation and Customer Follow-Up
Keep in touch with your potential and current customers with a program of email marketing that automates core practices, moves potential customers through your sales cycles, and communicate critical information for successful consumption of your products and services. Well-written autoresponder sequences, timely newsletters and/or direct mail letters can persuade and reinforce your core messages and present your valuable offers. Learn more.
Branding & Core Message Development
I’m all about getting past the obvious to the truth of what drives you to do what you do. Embedded in your story is the best information to leverage so that we connect you to the customers and clients you are meant to serve. Through a series of interviews or retreat and workshop formats, I can lead you through exercises that will deliver the punch for your marketing efforts.
Social Media Integration
Which social networks make the most sense for your organization and culture given your focus and offerings? People become overwhelmed — not only by the many choices (growing every day) — but because these platforms and how they work changes constantly. As with any communications channel, you need a plan of action and commitment to generating meaningful content over a period of time.
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I’ve broken out discrete disciplines here but you may also be interested in “All of the Above”! You really need a map to get you where you want to go. We can develop that and implement it, too.
